## 12Bet Partners with West Bromwich Albion Football Club
Expanding its footprint in the realm of soccer, 12Bet has secured a deal to become the official sponsor of West Bromwich Albion. The 12Bet insignia will be prominently displayed on the jersey sleeves of all team uniforms for the duration of the 2017/18 season.
Established in 2007, 12Bet is a privately held online gaming enterprise with a history of collaborating with Premier League clubs, including previous agreements with Arsenal and Leicester City. Although the financial terms of the West Bromwich Albion agreement were not made public, it represents a calculated maneuver for both entities.
Simon King, West Bromwich Albion’s Head of Commercial Operations, conveyed his excitement about the collaboration: “12Bet is a respected brand with a demonstrated history of success in the Premier League. This alliance seemed like a logical progression, particularly as we aim to expand our reach in Asia.”
West Bromwich Albion, a club boasting 139 years of heritage, has been a consistent presence in the Premier League since 2009. With a dedicated following filling their 26,000-capacity stadium and the worldwide exposure provided by the Premier League’s lucrative television contracts, the club presents substantial brand exposure.
Rory Anderson, a representative for 12Bet, remarked: “We are delighted to be the inaugural betting firm to collaborate with a Premier League club as both the sleeve and training apparel partner. West Bromwich Albion’s sustained presence in the Premier League makes them a perfect collaborator for 12Bet, a brand that has long been associated with top-flight English football.”
admin