888 Holdings has designated Anna Barsby as its inaugural Chief Product and Technology Officer. This position, newly established within 888, follows their substantial amalgamation with William Hill this past July. Anna’s objective? Ensuring the seamless technological integration of this merger.
888 is placing significant emphasis on this appointment. They perceive technological synergy as pivotal to unlocking the full capabilities of this merger, particularly in crafting a superior customer journey.
Anna appears well-equipped for this task. 888’s announcement underscores her notable history in digital evolution and merging intricate frameworks, drawing upon her experience directing major modernizations at prominent entities such as Morrisons and Halfords. They specifically cited her tenure as CIO at Halfords, where she spearheaded a digital transformation that yielded substantial market share expansion.
Beyond her new position, Anna remains engaged as a non-executive director for the Cumberland Building Society and as the founder and managing partner of Tessiant, a management advisory firm.
Itai Pazner, Chief Executive Officer of 888 Holdings, expressed his enthusiasm for her appointment, stating, “We are thrilled to welcome Anna to our revamped executive leadership team. Her role will be instrumental in guiding the technology integration endeavors that are central to our transformative union with William Hill.”
Her knowledge and proficiency will be essential as we strive to realize the full capabilities of these two organizations. We’re thrilled to welcome her and anticipate a prosperous journey ahead.”
During the third quarter of 2022, 888 experienced a minor decrease in earnings, posting £449 million ($509.4 million) in contrast to the corresponding period the year before. This data was made public in their October 2022 statement.
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