The gaming powerhouse, Better Collective, has made a strategic purchase by obtaining two well-known Netherlands sports news platforms, Soccernews.nl and Voetbalwedden.nl. This procurement is poised to strengthen their standing in the flourishing Dutch sector.
Soccernews.nl, a top supplier of digital sports information, and Voetbalwedden.nl, a successful online hub for sports wagering aficionados, collectively draw in a monthly viewership surpassing 2.5 million. This acquisition arrives at a critical juncture as the Netherlands gets ready to unveil its online gaming market to independent entities in October 2021, concluding a government monopoly.
Market analysts perceive this as an astute maneuver by Better Collective, predicting it to yield substantial earnings, projected around €3 million (roughly $3.5 million) in 2022. This ideally situates them to leverage the market’s opening and secure a competitive advantage as numerous global sports betting enterprises are anticipated to enter the Dutch market in 2022.
To head their endeavors in the Netherlands, Better Collective has designated Joris Dekkers as Managing Director. Dekkers possesses a wealth of expertise, having devoted over a decade to the online gaming sector, making him well-prepared to guide the company’s growth.
Jesper Søgaard, CEO and co-founder of Better Collective, conveyed his eagerness regarding the regulatory shifts in the Netherlands, remarking, “We are enthusiastic about the regulated launch of the Dutch online gaming market and embrace the arrival of licensed operators, which will establish a robust base for enhanced player safeguards.”
The Netherlands’ market is brimming with possibility, poised for significant expansion in the coming years. To capitalize on this remarkable prospect, we’re delighted to incorporate two exceptional Dutch companies into our organization and extend a heartfelt greeting to Joris Dekkers and his skilled group as they join the Better Collective team. This strategic action places us advantageously to become the leading force in Dutch sports wagering media.