Colossus Wagers contends that the 2016 UEFA European Championship will be etched in memory.
The 2014 FIFA World Cup marked a turning point for Colossus Wagers, as its initial product collaborations were formed just prior to the tournament’s commencement. Two years on, Chief Executive Bernard Marantelli aims to make Euro 2016 equally remarkable.
Since the previous major international football competition, the 2014 World Cup, Colossus Wagers has expanded considerably. At the outset of the World Cup, they were a football enterprise of merely six staff members, reliant on external technology. Their first two business-to-business alliances (Betfair and Betdaq) had just debuted. While the cash-out function in sports wagering products was gaining traction, they stood alone in providing a “fractional” cash-out.
Eighteen months later, they have evolved into a multifaceted sports betting provider with 30 employees. All their technological infrastructure is now developed and sustained internally, they have garnered numerous industry accolades, and they boast 10 active business-to-business associates spanning five continents, with more on the horizon before the Euros. Naturally, all the major players have replicated the partial cash-out feature to the extent that it has essentially become the norm within the industry.
With a plethora of diverse products offering varied perspectives on sports betting, the online gambling arena is becoming increasingly congested.
A prime illustration is the specialized companies concentrating on personalized offerings like “on-demand” wagers, fantasy leagues (it’s noteworthy that DraftKings has penetrated the UK market), and player rankings. We’ve also witnessed consistent expansion in our own lottery-sized prize funds.
That being stated, the influence ultimately rests with the organizations that possess the participants. Due to this, industry amalgamation – a reduced quantity of larger corporations – is arguably diminishing rivalry.
**Shifting to major competitions like the approaching European Championship**, do you possess particular promotional blueprints for these, or do you adhere to the tactics you know are effective throughout the football calendar?
Significant tournaments are ideal for our jackpot aggregates because you have a month of top-tier televised games every single day. This grants us the chance to distribute a reward exceeding £1 million almost daily, as if each day were Saturday! It’s akin to a miniature football season condensed into four weeks with a corresponding possibility to maintain player involvement and enthusiasm.
All of this signifies that our business-to-consumer and business-to-business promotional endeavors will be at their zenith, particularly in June. It’s a distinct hurdle compared to the standard season, but in many respects, it’s more uncomplicated and undoubtedly more exhilarating.
**Throughout the tournament’s duration, do you anticipate observing elevated player volumes compared to a standard month during the league periods? If so, how does Colossus Bets get ready for this?**
Indeed, unequivocally.
The global soccer tournament was a remarkable triumph for our organization. We experienced a substantial surge in revenue and brand recognition, coinciding ideally with the establishment of our initial business-to-business collaborations. Having evolved into a more reputable company with considerably broadened reach, we project the European Championship to yield a comparably dramatic effect.
Our previous approach involved direct engagement with individual customers (B2C) to address their wagering requirements. Currently, the majority of participants connect with us through our B2B associates, and our primary focus is on guaranteeing the smooth operation of our central Colossus system for these partners. We have developed what we perceive as the most sophisticated and adaptable collective betting platform available, distinguished as the sole platform offering a withdrawal feature, positioning us advantageously within the market.
What strategies do you intend to employ to maintain the involvement of these newly acquired patrons once the European Championship concludes?
Several collaborators are keen to launch our wagering platform before the European Championship begins. For those not yet prepared, the commencement of league football in August presents another chance to initiate operations. It will be a bustling summer for our technical staff!
We anticipate a surge in handheld wagering during the Euros, with numerous individuals traveling and unable to view matches at their workstations. This aligns perfectly with our strengths. We already observe a predominantly mobile user base, potentially due to the seamless functionality of our partial cash-out option on handheld devices. I believe casual games, often associated with mobile gaming, will receive a boost during the Euros, a positive indicator for us.
Looking past the European Championship, broadening our business-to-business distribution network remains a primary objective. We will also persist in refining our product functionalities and offerings, and strategically venturing into new athletic arenas.