Betano, a rapidly emerging contender in the online sports wagering arena, has formally debuted in the UK, joining forces with industry leaders Kaizen Gaming and BVGroup. This strategic maneuver follows closely on the heels of Betano’s recent sponsorship agreement with Premier League powerhouse Aston Villa, a collaboration that has already sparked considerable excitement.
UK patrons can now experience Betano’s cutting-edge platform, renowned for its extensive selection of wagering choices, enhanced odds, a distinctive bet constructor, and the newly introduced Lucky Draw function. BVGroup, with its robust player safeguard system, Sentinel, guarantees a secure and protected betting atmosphere.
This introduction is impeccably timed with a jam-packed summer sports schedule. Betano will maintain a prominent visibility as an official patron of both the Copa América 2024 and UEFA Euro 2024. The brand is even extending to new clients the opportunity to secure tickets to the Euros in Germany.
While this signifies Betano’s official entry into the UK market, the brand has already established a foothold. Their arrangement with Aston Villa sees them become the primary jersey sponsor for the forthcoming season, substantially elevating their brand recognition.
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, underscored the significance of securing the ideal collaborator in BVGroup, an organization celebrated for its entrenched presence and stellar reputation. He conveyed enthusiasm about introducing the Betano brand to the UK and their ambitious worldwide expansion aspirations.
Mirroring this sentiment, Brent Almeida, Chief Commercial Officer of BVGroup, expressed his eagerness for the partnership with Kaizen Gaming and the prospects it presents.
The BV Group maintains its triumphant run, and this prosperous launch only reinforces it… There is confidence that with advanced technology and superior management, Betano will provide an enjoyable and safe environment for its entire user base.”
In related wagering developments, UTR Sports has joined forces with Sportradar on a multi-year agreement encompassing the UTR Pro Tennis Tour (PTT).