22BET has partnered with Paris Saint-Germain, becoming the soccer team’s wagering associate in Africa. This collaboration makes 22BET the official online betting provider for PSG throughout the African region, granting them exclusive promotional privileges.
The agreement includes prominent 22BET branding at PSG’s home ground, Parc des Princes, with advertisements displayed on LED screens surrounding the field. Beyond visibility, 22BET will offer its staff and clientele unique opportunities, such as encounters with iconic PSG athletes and premium seating at home matches. They can even organize private functions at Parc des Princes.
Olatuji Idowu, 22BET Africa’s Director, expressed enthusiasm for the alliance, emphasizing how PSG’s worldwide achievements perfectly match 22BET’s goal of expanding its brand across Africa.
This PSG collaboration represents the latest in a series of agreements between European football clubs and wagering firms, particularly with the football season in full flow.
In recent days, the Italian soccer giant Juventus declared a yearlong collaboration with wagering firm Parimatch. Concurrently, Arsenal, a leading English Premier League club, also unveiled a fresh sponsorship arrangement with Sportsbet.io, an Estonian digital currency sports wagering service.
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