A prominent force in online publishing, Catena Media, has acquired the financially challenged football and fantasy sports platform, Squawka.com, for a mere £1 million. This strategic purchase is anticipated to be highly lucrative, generating an estimated €2 million each year with a substantial 60% profit margin – a remarkable investment indeed!
Squawka commands a significant digital footprint, boasting 4 million monthly visitors and a loyal audience of approximately 800,000 on Twitter. Although Squawka had been solely dependent on display advertising for income, Catena Media recognizes the immense value of its user base and intends to utilize its affiliate marketing strategy to maximize the site’s profitability.
Catena Media is particularly enthusiastic about incorporating Squawka’s robust automated data streams and intuitive graphical design into their current portfolio. This calculated maneuver is poised to strengthen their position in the expanding realm of football and capitalize on the fervor surrounding upcoming athletic competitions.
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