A prominent sports betting platform, Dafabet, is entering the Kenyan market with significant momentum. They are competing directly with well-established brands like SportPesa and Betway, aspiring to be the preferred choice for Kenyan gamblers.
This move represents a crucial part of Dafabet’s global expansion strategy. They are providing Kenyan users with the opportunity to wager on more than 30 international sports, all easily accessible via mobile devices or computers. Beyond simply placing wagers, Dafabet is investing heavily in live sports streaming, featuring daily UK greyhound races.
They are also prioritizing user flexibility with a “cash-out” option, enabling bettors to settle wagers at their convenience.
Demonstrating their commitment, Dafabet is not only launching a website and mobile application but also establishing a dedicated office in Nairobi, the capital of Kenya.
Louis Watts, Dafabet’s Director of Retail and Regional Operations, highlighted that building a strong presence in Kenya is vital for their broader African expansion plan. He views Kenya’s established and respected betting market, with its enthusiastic fans and consistent expansion, as the perfect starting point.
Crucially, Watts emphasized Dafabet’s dedication to being a local participant, not just a remote offshore company. From the outset, Dafabet Kenya aims to be deeply integrated within the Kenyan market.
This offering is being crafted especially for our clientele in Kenya. A key highlight is that its operation, oversight, and expansion will be completely handled by Kenyan groups on the ground.
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