Betby, a burgeoning presence in the sports wagering sector, has appointed Pierre Pulis as their new Chief Marketing Officer. Pulis, boasting a robust 15 years of experience within the field, possesses a history of collaborating with both digital and conventional media platforms. His arrival is highly anticipated, officially assuming the position commencing November 14, 2023.
What awaits Pulis in this new endeavor? He will serve as the architect behind Betby’s marketing strategy. Envision elevating their brand visibility, spearheading captivating marketing initiatives, and essentially ensuring Betby is poised for expansion throughout 2024 and beyond.
Pulis is no stranger to this arena. He joins Betby from BtoBet, the sports betting division of NeoGames, where he refined his expertise overseeing substantial marketing and communication endeavors.
“I am delighted to join Betby and assume leadership as Head of Marketing,” remarked Pulis. “Betby is making significant strides within the sector, and I am eager to guide such a skilled marketing and communications team to contribute to Betby’s ongoing achievements.”
Leonid Pertsovskiy, Chief Executive Officer of Betby, shares the enthusiasm for this new addition. “Pierre’s extensive background in the B2B sports betting landscape brings invaluable market knowledge and strong industry connections to Betby, coupled with a wealth of experience and ingenuity,” he stated. “We are confident in his capacity to spearhead our marketing efforts as we target further growth in 2024.”
This announcement follows Betby’s recent collaboration with African provider Africa365 in June 2023, indicating a promising future for the company.
Betby, a platform provider for sports wagering, has teamed up with InfiGames, a creator of gaming content, to substantially enhance its offerings. Through this collaboration, Betby users will gain entry to an expansive collection of over 700,000 sporting competitions, encompassing both conventional athletics and the dynamic realm of esports.
On a separate note, Betby marked its fifth anniversary in October 2023 with a touching act of kindness. The organization held a charitable auction, directing all earnings to “Kopīgo punkts” – a communal hub in Riga. The financial resources will be utilized to spread holiday cheer to children whose lives have been impacted by the ongoing conflict in Ukraine.