Betsson has partnered with AC Milan, one of Italy’s most legendary soccer organizations, to serve as their official regional collaborator in Latin America. This tactical alliance grants Betsson exclusive privileges to utilize AC Milan’s intellectual assets throughout the area, providing them with prime brand exposure on LED displays during games, the club’s official website, mobile application, and other channels.
The joint effort extends beyond conventional sponsorship, with both groups intending to craft unique content designed for Latin American supporters. This endeavor seeks to close the geographical distance and bring the storied history and heritage of the Italian titans closer to their devoted fanbase in the region.
Andrea Rossi, Commercial Head of South America for the Betsson Group, conveyed his excitement about the collaboration, affirming that it solidifies their dedication to growth in Latin America and enables them to work alongside a club renowned for its ingenuity. He stressed their mutual goal of delivering contemporary and captivating sports stories, crafting a top-tier entertainment encounter for “Rossoneri” enthusiasts across South America.
Following their Serie A championship triumph in the 2021/22 season, AC Milan reciprocated the feeling, underscoring the shared enthusiasm for football that forms the foundation of the partnership. They view this collaboration as a means to bolster their presence in a market that holds significant historical value for the club.
Casper Stylsvig, Chief Revenue Officer of AC Milan, emphasized the scope this partnership offers, stating that it permits them to engage with over 75 million ardent Rossoneri followers in Latin America.
The *Rossoneri* find immense support in South America, a region that feels like a second home. The fervent and dedicated supporters there share a special bond with the club. This collaboration presents a fantastic chance to further cultivate that connection.