Online wagering receives a boost as Kambi and BetMakers collaborate to enhance the experience for enthusiasts of equestrian sports. Kambi, a prominent name in digital betting, will now utilize BetMakers’ advanced data feeds and pricing models. This partnership enables Kambi’s collaborators, particularly in the Irish and UK markets, to provide more enticing odds and a broader spectrum of wagering choices. Furthermore, BetMakers will furnish Kambi with a wealth of information from diverse origins. A senior Kambi representative, Jamie McKittrick, highlighted the significance of a premium horse racing offering, especially considering their expanding clientele in the UK and Ireland. He views BetMakers, with their proven history and expertise in catering to major operators, as the ideal ally to realize this objective.
BetMakers is delighted to join forces with Kambi, a leading force in the digital wagering sphere. This collaboration is a significant milestone for us, enabling us to showcase our cutting-edge Price Manager tool to a broader market through Kambi’s vast reach. This step truly underscores the excellence and sophistication of our technological solutions. We are certain that by collaborating closely with Kambi, we will foster further groundbreaking advancements and deliver their clientele an unparalleled betting journey.
This promising development follows BetMakers’ purchase of vital assets from Racelab Global, encompassing ProForm and Odds Engine, in April 2024. This calculated maneuver aimed to amplify our technological prowess and cement our standing within the sector.