The acquisition of PressEnter Group is being spearheaded by a consortium guided by its current leader, Lahcene Merzoug, in conjunction with other senior executives. An accord has been struck with existing stakeholders, and Merzoug, recognized for his tenure at the helm of ComeOn Group, will assume the mantle of Executive Chairman. The enterprise will maintain its presence in Malta, retaining its central operations there, and all the familiar and popular casino brands – 21.com, JustSpin, NeonVegas Casino, NitroCasino, UltraCasino, and RapidCasino – will proceed with business as usual.
Looking ahead, consider this a revitalization. The group intends to conduct a thorough review of their operations, identifying strengths and weaknesses, and exploring novel avenues to accelerate growth. The emphasis will be on capitalizing on their core competencies.
Merzoug appears enthusiastic about this development. He conveyed that the management team has harbored aspirations of ownership for some time and has formulated a robust strategy. He perceives this as a pivotal moment for PressEnter, marking the commencement of a brand new era.
This announcement follows closely on the heels of PressEnter’s disclosure regarding their expansion into Ontario, a move they characterize as part of a broader initiative to establish a global footprint. It seems their sights are now set on Latin America as their next target market.
Merzoug highlighted the organization’s bold international plan, stating their expansion into Ontario is a crucial move towards strengthening PressEnter Group’s standing as a top iGaming provider globally.”