Betway has assumed the role of title sponsor for ESL One Cologne 2017, a premier global esports competition. This esteemed Counter-Strike: Global Offensive event, frequently referred to as the “Cathedral of Counter-Strike”, is scheduled for July 7th through 9th.
The sponsorship includes Betway enriching the spectator experience through the incorporation of live odds from their skilled esports trading group directly within the broadcast. Picture observing top-tier teams such as Fnatic and Cloud9 vying for the ESL One Championship and a substantial $250,000 prize, all while receiving instant updates on the fluctuating dynamics of the match!
Anthony Werkman, Betway’s director of marketing and operations, conveyed his enthusiasm, highlighting the tournament as a significant occasion on the CS:GO calendar. He anticipates fans will value the supplementary layer of involvement offered by the live odds, allowing them to compare their own forecasts against those of Betway’s seasoned experts.
This sponsorship represents the most recent development in Betway’s continuous dedication to the esports realm. They have been proactively broadening their involvement, joining the Esports Integrity Coalition in 2016 and even supporting Ninjas in Pyjamas, another iconic team within the competitive gaming community.