Playtech and AMC Networks have declared a multi-game collaboration. The gambling technology firm Playtech has gained worldwide exclusive rights to AMC’s The Walking Dead and WE tv’s Bride Wars and Marriage Bootcamp. This partnership will allow Playtech to create and distribute online gambling experiences based on these popular television programs. These experiences are anticipated to be launched in digital casinos later this year and in 2022. This agreement is a significant step in supporting Playtech’s brand content strategy, providing online gambling operators in regulated markets with top-notch entertainment-driven content. The Walking Dead television series, produced by AMC Studios, is a global phenomenon that has achieved remarkable ratings over the past decade, captivating millions of fans worldwide. It is the highest-rated television series in the history of American cable television. The series’ 24-episode final season will begin on Sunday, August 22nd.
Playtechs Chief Operating Officer, Shimon Akad, stated: “We are privileged to be selected as AMC Networks’ sole collaborator to bring their leading brands to the digital gaming market. Playtech has consistently strived to merge top brands with our top-tier products; this new alliance showcases our ongoing commitment to providing entertainment-driven encounters for key strategic viewers in controlled markets.”
Aaron Berndtson, Playtechs Head of Strategic Partnerships and Entertainment, added: “The Walking Dead is a once-in-a-generation brand, and we eagerly anticipate delivering the most exceptional gaming experience for its devoted, enthusiastic supporters.
“Moreover, collaborating with the renowned Bridesmaids and Marriage Boot Camp brands, which have been fan favorites for years, enhances our brand content strategy, providing the most captivating entertainment experiences to the marketplace. We are eager to collaborate with AMC Networks to bring these offerings to fruition.”
Clayton Neuman, Vice President of Gaming at AMC Networks, remarked: “From hordes of flesh-eating zombies to a group of irate brides, AMC Networks is home to some of the most explosive drama on television. We are delighted to partner with Playtech to bring the same action and excitement of our iconic brands to a world-class online gaming experience for the first time.”
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