BlueBet has brought on Thomas as their new head of marketing in Australia, bolstering their team down under.
Thomas will be in charge of BlueBet’s marketing strategy and operations in Australia.
Before joining BlueBet, Thomas spent the last three years advising Australian businesses through Wiseguy Communications and co-founded Fans.Inc in October 2021.
Before that, he spent over nine years at Nova as the chief marketing and digital officer and held the position of media and advertising manager at Coles Group.
He also served as marketing director at PepsiCo for nearly six years, vodka marketing manager at Diageo, and brand manager at Anchor Toby.
“BlueBet is in a thrilling period, experiencing strong growth in the market, and I look forward to assisting it in speeding up its growth plans, shaking up the market, and continuing to gain market share,” said Thomas.
“BlueBet has a true challenger brand mentality, full of clever and passionate employees, which is the type of business I enjoy being involved in.”
As a competing brand, we must operate more efficiently and intelligently, generating significant, impactful concepts that stand out in a competitive marketplace.
Bill Richmond, Chief Executive Officer of BlueBet, stated: “Tony has developed and implemented some of the most recognizable marketing campaigns over the past two decades, and significantly, he has built a team and culture that aligns with BlueBet’s values and disruptive mindset.
“Tony brings a strong strategic mind to the company and has some exciting ideas on how to elevate our brand and proposition.
“Australians have a wide range of choices, so it’s crucial to create an Australian brand that Australians adore. The BlueBet team has done a fantastic job, they possess a wealth of industry knowledge and I’m thrilled to join such a high-performing, enthusiastic team.”
“Tony understands that BlueBet is a competing brand with a unique positioning and appeal to Australian bettors, and we believe his expertise and vision will have a substantial impact on our business.”
The appointment follows BluBet’s strategic investment of A$500,000 in free-to-play sports gaming platform provider Low6 last month.
BlueBet stated that the investment will enable it to expand its own product offering into free-to-play gaming, as well as assist with customer onboarding and engagement.