{"id":276,"date":"2024-06-28T08:01:29","date_gmt":"2024-06-28T05:01:29","guid":{"rendered":"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/"},"modified":"2024-06-28T08:01:29","modified_gmt":"2024-06-28T05:01:29","slug":"bluebet-appoints-new-head-of-marketing-in-australia","status":"publish","type":"post","link":"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/","title":{"rendered":"BlueBet Appoints New Head of Marketing in Australia"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"800\" height=\"450\"\n    src=\"https:\/\/www.youtube.com\/embed\/EFnV4Q0m4Kw\"\n    frameborder=\"0\"\n    allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture\"\n    allowfullscreen><br \/>\n<\/iframe><\/p>\n<p>BlueBet has brought on Thomas as their new head of marketing in Australia, bolstering their team down under.<\/p>\n<p>Thomas will be in charge of BlueBet&#8217;s marketing strategy and operations in Australia.<\/p>\n<p>Before joining BlueBet, Thomas spent the last three years advising Australian businesses through Wiseguy Communications and co-founded Fans.Inc in October 2021.<\/p>\n<p>Before that, he spent over nine years at Nova as the chief marketing and digital officer and held the position of media and advertising manager at Coles Group.<\/p>\n<p>He also served as marketing director at PepsiCo for nearly six years, vodka marketing manager at Diageo, and brand manager at Anchor Toby.<\/p>\n<p>&#8220;BlueBet is in a thrilling period, experiencing strong growth in the market, and I look forward to assisting it in speeding up its growth plans, shaking up the market, and continuing to gain market share,&#8221; said Thomas.<\/p>\n<p>&#8220;BlueBet has a true challenger brand mentality, full of clever and passionate employees, which is the type of business I enjoy being involved in.&#8221; <\/p>\n<p>As a competing brand, we must operate more efficiently and intelligently, generating significant, impactful concepts that stand out in a competitive marketplace.<\/p>\n<p>Bill Richmond, Chief Executive Officer of BlueBet, stated: &#8220;Tony has developed and implemented some of the most recognizable marketing campaigns over the past two decades, and significantly, he has built a team and culture that aligns with BlueBet&#8217;s values and disruptive mindset.<\/p>\n<p>&#8220;Tony brings a strong strategic mind to the company and has some exciting ideas on how to elevate our brand and proposition.<\/p>\n<p>&#8220;Australians have a wide range of choices, so it&#8217;s crucial to create an Australian brand that Australians adore. The BlueBet team has done a fantastic job, they possess a wealth of industry knowledge and I&#8217;m thrilled to join such a high-performing, enthusiastic team.&#8221;<\/p>\n<p>&#8220;Tony understands that BlueBet is a competing brand with a unique positioning and appeal to Australian bettors, and we believe his expertise and vision will have a substantial impact on our business.&#8221;<\/p>\n<p>The appointment follows BluBet&#8217;s strategic investment of A$500,000 in free-to-play sports gaming platform provider Low6 last month.<\/p>\n<p>BlueBet stated that the investment will enable it to expand its own product offering into free-to-play gaming, as well as assist with customer onboarding and engagement. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>BlueBet has brought on Thomas as their new head of marketing in Australia, bolstering their team down under. Thomas will be in charge of BlueBet&#8217;s marketing strategy and operations in Australia. Before joining BlueBet, Thomas spent the last three years advising Australian businesses through Wiseguy Communications and co-founded Fans.Inc in October 2021. Before that, he [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BlueBet Strengthens Aussie Team with New Marketing Head<\/title>\n<meta name=\"description\" content=\"BlueBet welcomes Thomas as their new Head of Marketing in Australia, bringing a wealth of experience to the team.\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"BlueBet Appoints New Head of Marketing in Australia\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"BlueBet welcomes Thomas as their new Head of Marketing in Australia, bringing a wealth of experience to the team.\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"Elevate Your Casino Experience | Licensed, Secure &amp; Exciting\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-28T05:01:29+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"admin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/\",\"url\":\"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/\",\"name\":\"BlueBet Strengthens Aussie Team with New Marketing Head\",\"isPartOf\":{\"@id\":\"https:\/\/slotscapitalcasino.icu\/#website\"},\"datePublished\":\"2024-06-28T05:01:29+00:00\",\"dateModified\":\"2024-06-28T05:01:29+00:00\",\"author\":{\"@id\":\"https:\/\/slotscapitalcasino.icu\/#\/schema\/person\/7fe3f8540cfe191b1464d5c1c2f0a7f0\"},\"description\":\"BlueBet welcomes Thomas as their new Head of Marketing in Australia, bringing a wealth of experience to the team.\",\"breadcrumb\":{\"@id\":\"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/slotscapitalcasino.icu\/2024\/06\/28\/bluebet-appoints-new-head-of-marketing-in-australia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\/\/slotscapitalcasino.icu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BlueBet Appoints New Head of Marketing in Australia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/slotscapitalcasino.icu\/#website\",\"url\":\"https:\/\/slotscapitalcasino.icu\/\",\"name\":\"Elevate Your Casino Experience | Licensed, Secure &amp; Exciting\",\"description\":\"Discover a world of online casino excitement through our fresh industry news, honest game reviews, and expert articles. 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